![]() On the surface of it, $100m seems like an insane amount of money for some dance music. The new deal cost Warner around $100 million (£72 million) and also includes future recordings. Yesterday Guetta announced that he’d sold the rights to his back catalogue of songs to Warner Music Group, the label to which he was already signed. And this week his global stock rose even further. ![]() In the world of Electronic Dance Music (EDM), the genre formally known as dance music, Guetta is royalty. He's the eighth biggest artist on Spotify today. ![]() Guetta has sold over 50 million records, he’s had over 14 billion streams and worked with an eye-popping array of artists including Rihanna, Sia, Justin Bieber and Nicki Minaj. Chart-friendly house bangers like Titanium and When Love Takes Over are known from Liverpool to Lima. Guetta’s songs, though, are instantly recognisable. Harry Kane, wasn’t it?” might be a less generous one. “Was that Bradley Cooper?” might be a typical comment as the well-manicured superstar walked by. Most readers would struggle to recognise David Guetta in the street, particularly since the French DJ chopped off his trademarks locks a few years ago.
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